Summary
This week, the Post's Mystery Shopper stops off at Iceland in Morriston's Woodfield Street.
First impressions I AM a mum, but, despite those slightly irritating TV ads telling me to do so, I'd never been to Iceland until this year's Royal Wedding when I needed to stock up on the cheap for a street party. The prospect had always brought to mind lots of potentially deep-fried, processed, rather than fresh food. Its windows are full of posters leaving no room for doubt as to what it wants to deliver to customers.See the full content of this document
Extract
Spy in the Aisles
Inside, most of the aisles are lined with freezers packed full of food.
The bi...See the full content of this document
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