Perfect for Petrol Heads ; Mitsubishi Recognises That the Diesel Outlander Will Always Be the Big Seller, but for Those That Prefer Petrol, There's a Sweet 2.4- Litre Automatic Model. Andy Enright Reports.

Summary

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NOW this is a bit of an anomaly. Car manufacturers tend to have some very sharp marketing types working for them and I'll let you in on a stunt they often play. Imagine you're importing a range of 4x4 vehicles to the UK.

You know that British customers won't countenance your wagon unless it has a state of the art diesel engine offering low emissions and decent fuel economy. Trouble is, these engines push the cost of your vehicle up considerably. So you cheat. You import one cheap petrol-engined model you know nobody will buy and use it so you can spray a big "FROM Pounds XX, 999" banner across all the advertising for that vehicle, relying on a smooth-talking salesman to upsell hapless customers to the diesel models once they've ventured into the showroom.

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Perfect for Petrol Heads ; Mitsubishi Recognises That the Diesel Outlander Will Always Be the Big Seller, but for Those That Prefer Petrol, There's a Sweet 2.4- Litre Automatic Model. Andy Enright Reports.

You'd expect Mitsubishi to follow this template with the Outlander but they haven't and I'm still trying ...

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